Tag Archives: new technologies

Want new shoes? – I print you some.

25 May

We can almost call it Bergfest as we are working on our 5th post of the current semester. Accordingly, I can resume that my field of interest has taken on an interesting form: Having been convinced about sticking to anything that is green (this might have been an act of coloring any possible, negative effect of information technologies), I suddenly found myself in the middle of a new discussion: Viral marketing. Let me tell you, this truly meant a lot considering marketing not really being of any interest to me. Even better, I actually had fun writing this blog post.

So there I was, stuck between the nostalgic and the experimental student which meant staying green or moving on. For this, I thank the news for the headline Trade Fair: LASER World of Photonics 2011 and the so- called 3D printer for having caught my attention. Let’s step into something innovative and futuristic!

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How Tipp-Ex BEARs its teeth!

17 May

If it wasn’t for my colleague Irisng13 and her article about viral marketing, I might still be wandering in the greenish, cloudy nature of the Blogosphere. It is not that the muddle of futuristic IT inventions would have been too overwhelming (I surely will try to untangle them!) but today, I take the long way and have a digression into something less scientific but more fun – the tippexperience!

That is probably the moment you are simply not interested in facing once again an absurd campaign revealing nothing but thin air. Indeed, I am only presenting another viral campaign on YouTube, launched by Tipp- Ex last year. Still and strictly speaking, this campaign is anything else but thin air – you can actually touch and interact. Even better, you as the customer have the power to white out and change the future. This seems to be a near – miracle!

Shoot the bear or decide better

In this clip the hunter is asked to shoot a bear. He refuses and reaches out for the Tipp- Ex Pocket Mouse next to the YouTube player, literally crossing borders of visualization. Next he whitens out the word shoot (here we have the typical feature of a Tipp- Ex; a pretty smart link). The viewer is then asked to participate by substituting the word shoot by anything that sounds fancy. Soon we witness bear and hunter hugging, dancing, loving, and doing lots of less attractive things (room for imagination). If you haven’t seen it yet, you should go and “Shoot the Bear”.

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